tiff pritchett

art director ⋆˙⟡ creative content producer

2024 Erika de Casier - Ex-Girlfriend
2023 Daughter - Stereo Mind Game
2023 A. Savage - Thanksgiving Prayer
2022-2023Various Artists - Short-form Content
2022-2023Various Artists - Official Videos
2022Mdou Moctar x Black Midi - Collab Videos
2022Lovevery - Every Moment 
2022NADAAM - We Are Goat People
2022Rebag - The Way It Should Be 
2021Droga5 - Born Between Worlds 
2020Scrunch Aren Scrunch - Branding
2019Scouts of America - What It Takes
2019Morning Recovery - Drink The Night Away

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LAST UPDATED: MARCH 2024
Scrunch Aren Scrunch
Given that ScrunchArenScrunch is an accessory and home brand that exclusively uses second-hand and deadstock fabrics, I aimed to develop a visual identity that mirrors the company's distinctive vintage style. Drawing inspiration from the abundant fabric remnants primarily obtained from the South, I looked to old trucker patches for ideas, incorporating vibrant colors and playful illustrations, creating graphic stickers as a key brand motif. This blend of refreshed classic elements pays homage to nostalgic DIY aesthetics while enhancing the brand's secondhand ethos.

creative direction
art direction
graphic design
illustration

Client
Scrunch Aren Scrunch



IG posts designed to launch the rebrand and announce a new scrunchie release


IG stories to explain the Scronch Box order process, which is now highlighted on the shop’s IG page for easy access



packaging designed for the year-round and holiday scronch boxes



stickers designed to be included in scronch box orders


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