tiff pritchett

art director ⋆˙⟡ creative content producer

2024 Erika de Casier - Ex-Girlfriend
2023 Daughter - Stereo Mind Game
2023 A. Savage - Thanksgiving Prayer
2022-2023Various Artists - Short-form Content
2022-2023Various Artists - Official Videos
2022Mdou Moctar x Black Midi - Collab Videos
2022Lovevery - Every Moment 
2022NADAAM - We Are Goat People
2022Rebag - The Way It Should Be 
2021Droga5 - Born Between Worlds 
2020Scrunch Aren Scrunch - Branding
2019Scouts of America - What It Takes
2019Morning Recovery - Drink The Night Away

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LAST UPDATED: MARCH 2024
NADAAM

For the brand's second round of TV spots, NADAAM took off the creative handcuffs. They wanted a campaign that defied every norm of fashion marketing: no vacant model looks, no predictable studio set-up, and certainly no cliché close-ups of hands caressing knitwear. The goal? To create something that makes viewers go "whoa".

We Are Goat People
 Our aim was twofold: to showcase NADAAM's commitment to delivering the finest, most sustainable cashmere while infusing a playful, offbeat message that resonates with our audience: Enter, goat people. NAADAM's not just unique because of their top-notch quality and unbeatable prices——they're the only knitwear brand staffed by honest-to-god, half-man, half-goat hybrids. Casting for goat people posed a unique challenge, but through a blend of CGI wizardry and expert props and styling, we brought our cashmere-clad friends to life in a way that's both imaginative and unforgettable.
creative direction
art direction

Team
 Jenna Josepher
Emily Draper 
Chris Watts
Annmarie Stec

Agency
Quirk Creative



 
:30 ad placement on linear TV and CTV/OTT




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